Creating brand identity is at the heart of what I do.
Brand identity is beyond just a logo and requires careful research and analysis in order to represent your company’s personality perfectly. My clients can take advantage of my experience in both psychology and marketing when creating an identity. My approach is not to create something simply beautiful, but something that evokes emotion and reflects the personality of your brand. If you need a brand consistency and an image which stands out from te crowd, you are in the right place.
I dedicate time to understand your industry, competitors and customers, to be as informed as possible prior to beginning the design phase. By defining and understanding your company and business goals, I can make strong design choices and help you build you brand.
When beginning the brand identity design process I create mood boards incorporating logos, typography, imagery, layout and colour in order to visualise an overall look and feel for the brand. I can also roll out all the design.
My experience spans sectors including luxury retailers, lifestyle, beauty and wellbeing, automotive, education, food and drink. I have created visual identities for individuals as well as companies including celebrities, life coaches, influencers and sports people.
Whether you are creating a new brand from scratch or are looking to refresh I can help. I have also worked with larger brands creating visual identities for special events and experiences.
Please do not hesitate to contact me if you are looking for a visual identity. I have a very varied portfolio which I am happy to show privately. I also offer free consultations to discuss strategy and creative direction.
“Keri’s creativity and energy far exceeded expectations. From concept through to design, it’s been a pleasure. Her relaxed, yet professional approach will ensure no hesitation in recommending and working with Keri in the future.”