Keri Newman Design Limited
My Services
With two decades of experience in the lifestyle and luxury industries, I combine design expertise with a deep understanding of human behavior. My process is collaborative and conversational—focused on uncovering what truly drives your audience. As both a consultant and designer, I craft strategic, meaningful solutions that not only look beautiful but resonate on a deeper level and deliver real results.
I’m a designer with 25 years’ experience, shaped by years of working closely with people—inside their businesses, alongside their teams, and often right at the moment a brand needs clarity. I have worked within agencies and for larger brands, but found my natural rhythm working one-to-one with clients, building brands that are personal, distinctive, and deeply human.
Psychology has always sat quietly beside my design work—shaping how I understand people, brands, and the way we respond to visual language. It’s made my approach more human, more curious, and more capable of building brands that truly resonate. I’m at my best when I’m leading internal teams — giving shape to ideas, guiding brand direction, presenting ideas and helping people work together towards a clearer creative identity.
It’s a role that demands creative range, but also reliability, clarity, and trust.
My skill set spans brand, digital, print, and storytelling—and I keep it sharp by staying hands-on. Whether you need a creative director, a partner to guide internal teams, or someone to quietly help you rethink what’s next, I bring experience, clarity and calm to the process.
Alongside long-term brand work, I also welcome one-off projects—websites, books, brochures, and the like. These often offer a different kind of creative freedom, and I love the process of shaping something self-contained, expressive, and beautifully crafted. Sometimes a single piece can say as much about a brand as a full identity.
From the world famous yacht designers to leading interior design brands, portfolio sites and a wide range of e-commerce, my portfolio covers the luxury sector although is not limited to.
Yes, I love the variety of working on different projects for individuals and businesses in different industries and getting to know them inside out. If you have a few more design tasks or are looking for a freelance designer to work with on a regular basis I can also help. I work with a select few clients on a retainer, which is perfect if you have monthly or weekly tasks where you require a designer or consultant.
Please do call me or use the contact form to make initial contact. We can then arrange a zoom call or meeting in person.
I am a UX and UI freelance designer. I have been designing websites for several years and work with you across the whole process, from brief to launch. I am equally very comfortable working with other UX designers and developers. I hope my testimonials show that I manage my projects to time and budget also going above expectations.
Sometimes after a website is launched I train teams on how to use the CMS and best practices. Recently I have worked with several companies, who have been keen to teach their internal teams some key design skills in order to handle their own website and email marketing campaigns.
Most of my websites are bespoke, therefore designed from scratch. I am very keen to work closely with clients in the design stage of the website to ensure the website is representing their business perfectly. Good design is embedded design. Built-in design. Design that is not a last minute after thought. For example, it’s easy to spot the difference between a website that has been coded for functionality first and then handed over to a designer to “just make it look good” and a website where the design affects how the code is even written. A design-first approach is less costly, it is delivered more quickly, is less frustrating and easier to use, is more fun and inspires action.
With 25 years of experience in design, along with work in business development and marketing, I’ve developed a passion for creating brands for individuals that truly resonate. A few years ago, I chose to study psychology—a perfect complement to brand design, where my heart has always been. For me, great branding is about delving into the core of a person or company, helping to shape their unique story. There’s nothing more rewarding than working with people to bring their brands to life.
